Growth Marketing Executive

At Arbor, we are looking for a proactive and hands-on Marketing Executive who enjoys turning ideas and business priorities into action.

We are a Dutch technology company working with public institutions, international organisations, courts, and other organisations where reliability, transparency and trust matter. Our market is specialised, our team is relatively small, and that means you will have real room to contribute, take ownership and see the impact of your work.

This is a role for someone who likes getting things done. You will help turn our go-to-market priorities into campaigns, events, content, customer engagement and partner activities. You will be given room to bring your own ideas and challenge how we do things, but you will also be expected to turn those ideas into action.

Priorities can change quickly, so agility matters. You should be comfortable switching between activities, understanding what matters most and adjusting the plan when needed.

What you will do

• Execute B2B marketing campaigns from idea and planning through launch, follow-up and measurement.
• Help keep our go-to-market activities moving across campaigns, content, events, partners and customer engagement.
• Work closely with Sales to create relevant engagement with target customers and contribute to pipeline development.
• Develop and execute customer engagement activities such as webinars, interviews, case studies and roundtables.
• Lead events from planning through execution and follow-up, with clear commercial objectives.
• Turn agreed messaging, propositions and thought-leadership themes into campaigns and content, while contributing your own ideas and market insights.
• Coordinate and brief agencies, freelancers, partners and suppliers.
• Use campaign, CRM, website and event data to understand performance and improve what we do.
• Adapt plans and priorities when results or business needs change.
• Support internal marketing and communication activities when needed.

What we are looking for

• Relevant experience in a hands-on B2B marketing role, ideally at medior level.
• Experience in technology, SaaS, GovTech, AV/media technology, public-sector technology or another complex B2B environment is an advantage.
• Experience with public institutions, international organisations, government or similar customer groups is a strong plus, but not essential.
• Someone who works independently, takes initiative and follows things through.
• Confidence interacting directly with customers, prospects, partners and colleagues.
• Experience executing campaigns and organising B2B events.
• Ability to manage agencies, freelancers and external suppliers.
• Comfort using data to make decisions and improve activities.
• Strong visual judgement; experience with InDesign or other design tools is an advantage.
• Strong written and verbal English; additional European languages are an advantage.

About Arbor

Arbor has more than 30 years of experience helping organisations make important information accessible through video. We work in markets where reliability, transparency and trust matter.

We are a relatively small and close team. Ideas do not need to travel through five layers before something can happen. There is room to take initiative, experiment, learn and shape how we work. That freedom also comes with ownership: we value people who communicate openly, involve others when needed and take responsibility for moving their work forward.

You do not need to know our industry on day one. We do expect you to be curious enough to want to understand it.